FireBoard around the Country at Scheels

Walk into a Scheels store, and immediately you know this isn’t an average sporting goods store. It’s a place built around activities that people enjoy. From outdoor activities like hunting and fishing to more sports oriented things like baseball and basketball. And, of course, outdoor cooking and BBQ. 

The Scheels story begins in 1902 when German immigrant, Frederick A. Scheele sells his farm grown potatoes for $300 in order to purchase a small hardware and general merchandise store. His son, Frederick M. Scheel took over in 1919 and expanded the store offerings to include groceries and farm equipment. With several generations of Scheel (the ending “e” was dropped along the way) family following in the footsteps, the company expanded into several locations in North Central US.

During the 1970’s, 4th generation Scheel, Steve D. Scheel convinced his father, Fred B. Scheel that sporting goods are the future of the company, not hardware. Over time, all but one Scheels store converts to sporting goods exclusively. The company continued to expand South and West to where there are now 34 Scheels Stores nationwide.

Scheels strives for excellence in the products they offer to their customers. And this is where FIreBoard fits in! Scheels stores across the country carry FireBoard products. From the FireBoard 2 Pro for high heat guys and the FireBoard 2 Drive and Drive Blower G3 to the FireBoard Spark and various accessories, Scheels carries it! Many of the Scheels stores also carry the Yoder Smokers YS line of smokers which integrate FireBoard electronics. FireBoard products have been on the Scheels Stores shelves for many years with many more to come.

FireBoard recently paid a visit to the Sandy, UT Scheels store and found their trademark Ferris Wheel in the middle of the store. Located in the middle of the Salt Lake Valley, this particular Scheels has an abundance of equipment for the outdoor enthusiast, especially bikes, hunting gear and fishing gear. And as typical of Scheels stores, the Sandy Scheels carries a full line of BBQ and outdoor cooking equipment.

With quality products and knowledgeable employees, Scheels stores are a perfect fit for FireBoard products.