Company News
National Restaurant Association 2026

For the last several years, we’ve exhibited at the National Restaurant Association (NRA) show in Chicago in May. This year, we tweaked our booth a bit, made a new “FireBoard Engagement Center” triangular display table and expanded our marketing efforts supporting the show. All-in-all, it was a great event and we made more connections than in previous years.
Most notably, we shifted our focus to our no subscription fee model for cold storage monitoring. This was well received and the messaging seemed to draw people into our booth.

Of course, the trip to Chicago is always a great time for our team to connect over a steak dinner after the show. This year we caught the L from south of downtown and ended up at Smith & Wollensky, then continued exploring downtown after dinner. Our team consisted of Stephen Zicarelli, Byron Funk and Ted Conrad.

For a full recap of our NRA 2026 trip and the video footage we created, check out all of the following videos:
Day 1 Recap
Day 2 Recap
Day 3 Recap
Day 4 Recap
Stay tuned to our social, email and web channels for the latest information and thanks for taking interest in the FireBoard story!




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